{"id":10379,"date":"2018-10-10T08:00:17","date_gmt":"2018-10-10T08:00:17","guid":{"rendered":"https:\/\/twproject.com\/?p=10379"},"modified":"2018-11-05T14:20:34","modified_gmt":"2018-11-05T14:20:34","slug":"brainstorming-project-management-creativity-service-projects-success","status":"publish","type":"post","link":"https:\/\/twproject.com\/blog\/brainstorming-project-management-creativity-service-projects-success\/","title":{"rendered":"Brainstorming and Project management: creativity at the service of a project&#8217;s success"},"content":{"rendered":"<p><strong>Brainstorming<\/strong>, a technique apparently so far, but so useful for a Project Manager.<\/p>\n<p>In the life of a project manager, in fact, <strong>creative thinking<\/strong> is required every day to solve problems.<\/p>\n<p>Steve Jobs himself underlined it with the phrase: &#8220;Creativity is nothing more than connecting things&#8221;<\/p>\n<p>In fact, many <strong>job descriptions for project managers<\/strong> specify creative thinking as an <strong>fundamental skill<\/strong>.<\/p>\n<p>Brainstorming is an excellent way to <strong>develop new ideas and creative solutions to problems<\/strong>.<\/p>\n<p>But to get the <strong>maximum benefit<\/strong> from this mental exercise it is essential to know how to use it correctly.<\/p>\n<div class=\"table-of-content\">\n<h5>CONTENT INDEX<\/h5>\n<ul>\n<li><a href=\"#prepare\">Prepare the team for brainstorming<\/a><\/li>\n<li><a href=\"#rules\">Establish basic rules of brainstorming<\/a><\/li>\n<li><a href=\"#moderate\">Moderate the discussion during the brainstorming<\/a><\/li>\n<li><a href=\"#comfort\">Comfort of brainstorming\u2019s participants<\/a><\/li>\n<li><a href=\"#tricks\">Use brainstorming tricks<\/a><\/li>\n<\/ul>\n<\/div>\n<p>That&#8217;s why <strong>brainstorming is an interesting solution<\/strong>:<\/p>\n<ul>\n<li>It is far more productive than <strong>traditional troubleshooting methods<\/strong>;<\/li>\n<li>It is less structured and helps people <strong>find more creative solutions<\/strong>;<\/li>\n<li>Helps more to <strong>get the agreement between team members<\/strong> on the chosen solution;<\/li>\n<li>Offers an <strong>open environment<\/strong> that encourages people to contribute;<\/li>\n<li>Enhance the different experiences of team members;<\/li>\n<li>Help team members to <strong>create a stronger bond<\/strong>, both with each other and with the organization.<\/li>\n<\/ul>\n<p>So let&#8217;s see what are the steps <strong>to perform efficient brainstorming sessions<\/strong>.<\/p>\n<h2><strong>Brainstorming must have a goal<\/strong><\/h2>\n<p>The moderator of the <strong>brainstorming meeting<\/strong> should present himself with a specific problem to be solved or a question to be answered; this is how we ensure a productive meeting.<\/p>\n<p>If necessary and if it makes sense, you can provide the team with basic <strong>information and basic data<\/strong> a couple of days before the meeting.<\/p>\n<p>The contribution will be concrete, reasonable and applicable only if people know what direction their effort is going.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10381 size-large\" src=\"https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-3-1-1130x636.jpg\" alt=\"brainstorming (3)\" width=\"1130\" height=\"636\" srcset=\"https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-3-1-1130x636.jpg 1130w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-3-1-630x354.jpg 630w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-3-1-705x397.jpg 705w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-3-1-450x253.jpg 450w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-3-1.jpg 1280w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><a name=\"prepare\"><\/a><\/p>\n<h2><strong>Prepare the team for brainstorming<\/strong><\/h2>\n<p>Ensure that the meeting environment helps the team to concentrate.<\/p>\n<p>The room should be well illuminated and include all necessary resources or tools, such as a whiteboard, post-it, pens, etc.<\/p>\n<p>A very popular solution is also to include some refreshments. This solution is valid both to <strong>make the atmosphere more pleasant<\/strong>, and to prevent people from being misled by creating a way to drink machines \ud83d\ude42 .<\/p>\n<p>Prepare the basic information &#8211; if these have not been sent previously &#8211; without exaggerating.<\/p>\n<p>Too much data can easily <strong>limit the creative potential<\/strong> of the team during a brainstorming session.<\/p>\n<p>Finally, consider and choose the people who will participate in the meeting well.<\/p>\n<p>If the team members invited to <strong>brainstorming<\/strong> session think in the same way, you will not be able to count on many <strong>creative and innovative ideas<\/strong>.<\/p>\n<p>A heterogeneous group is therefore to be preferred.<\/p>\n<p>The ideal would be to choose people from various departments and roles that will surely have <strong>different styles of thought<\/strong>.<br \/>\n<a name=\"rules\"><\/a><\/p>\n<h2><strong>Establish basic rules of brainstorming<\/strong><\/h2>\n<p>To make sure that the discussion proceeds smoothly, establish basic rules at the beginning and stick to them.<\/p>\n<p>Should people raise their hands before speaking? Or will they be able to make suggestions at any time?<\/p>\n<p><strong>Defining the basic rules<\/strong> will guarantee a <strong>smooth discussion and communication<\/strong>.<br \/>\n<a name=\"moderate\"><\/a><\/p>\n<h2><strong>Moderate the discussion during the brainstorming<\/strong><\/h2>\n<p>Remind to the participants that the <strong>brainstorming session<\/strong> is not a competition, but a collaborative <strong>effort to solve a problem<\/strong>.<\/p>\n<p>This is how the <a href=\"https:\/\/twproject.com\/blog\/dynamic-teams-collaboration\/\" target=\"_blank\" rel=\"noopener\">team<\/a> <strong>is helped to develop ideas<\/strong> &#8211; even those of other people &#8211; and <strong>to create new solutions<\/strong>.<\/p>\n<p>To encourage everyone to contribute. Discourage employees from criticizing each other. Stick to one idea at a time and <strong>refocus the team <\/strong>when the discussion loses focus.<\/p>\n<p>If the brainstorming session gets longer, organize breaks to help members <strong>regain concentration<\/strong>.<\/p>\n<p><a name=\"comfort\"><\/a><\/p>\n<h2><strong>Comfort of brainstorming\u2019s participants<\/strong><\/h2>\n<p>There is only one way to get many creative ideas: give people <strong>the freedom to express themselves<\/strong>.<\/p>\n<p>Even if an idea seems silly or scandalous, it must still be exposed and discussed, it could in fact lead to a <strong>new solution never thought of before<\/strong>.<\/p>\n<p>Certainly some employees will be reluctant to exhibit and share their ideas for fear of being judged or that they are considered with no-sense.<\/p>\n<p>Hence, it\u2019s creating an environment in which participants feel comfortable that they will not run this risk.<\/p>\n<p>Also, it&#8217;s important to show the team that it&#8217;s ok <strong>to have fun or strange ideas<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10380 size-large\" src=\"https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-4-1-1130x753.jpg\" alt=\"brainstorming (4)\" width=\"1130\" height=\"753\" srcset=\"https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-4-1-1130x753.jpg 1130w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-4-1-630x420.jpg 630w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-4-1-705x470.jpg 705w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-4-1-450x300.jpg 450w, https:\/\/twproject.com\/blog\/wp-content\/uploads\/brainstorming-4-1.jpg 1280w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p><a name=\"tricks\"><\/a><\/p>\n<h2><strong>Use brainstorming tricks<\/strong><\/h2>\n<p>Here are some tricks to use during a brainstorming session:<\/p>\n<h3><strong>Ask to the team<\/strong> what is the opposite of what you want to achieve<\/h3>\n<p>For example: what is the worst navigation project on a website?<\/p>\n<p>These questions lead to thinking of a problem in an unusual way.<\/p>\n<h3><strong>Play<\/strong><\/h3>\n<p>For example, any person at any time can say &#8220;Wheel!&#8221; And everyone in the room will have to get up and move to the chair on their left.<\/p>\n<p>This type of exercise helps people to move, not only physically but also mentally, and can become useful when the team feels stuck or lacking energy.<\/p>\n<h3>Introduce a <strong>new constraint on the problem<\/strong>, often exaggerated<\/h3>\n<p>The idea here is not to make the team work harder, but to help it <strong>think creatively.<\/strong><\/p>\n<p>For example, you can suggest that the product will be used only by left-handed people or that the budget for a given (large) project must be \u20ac 100 or less.<\/p>\n<p>Challenges of this kind stimulates people and, because the constraint is so exaggerated, almost ridiculous, people will feel safer <strong>to expose any kind of idea<\/strong>.<\/p>\n<p>At the <strong>end of a brainstorming session<\/strong>, do not forget to keep the participants informed about the continuation of the process and about <strong>new ideas and solutions<\/strong>, through <strong>follow-up<\/strong>.<\/p>\n<p>In conclusion, an <strong>effective brainstorming<\/strong> leads to <strong>greater creativity<\/strong> and <strong>the generation of quality ideas<\/strong>.<\/p>\n<p>Furthermore, it can also be a lot of <strong>fun for the team<\/strong>!<\/p>\n<p>Which other aspects are important for <strong>successful brainstorming<\/strong>? Write us your opinion!<\/p>\n<div class=\"tw_promobox box_type3 sBlue sImage\" style=\"background-image: url('https:\/\/cdn.twproject.com\/blog\/wp-content\/uploads\/twproject-ipad-2-2.jpg');\">\n<div class=\"av_promobox avia-button-yes avia-builder-el-1 el_after_av_promobox avia-builder-el-last\">\n<div class=\"avia-promocontent\">\n<h2>Manage your new ideas in an innovative way.<\/h2>\n<\/div>\n<div class=\"avia-button-wrap avia-button-right \"><a class=\"avia-button avia-icon_select-no avia-color-custom avia-size-xlarge\" href=\"https:\/\/twproject.com\/on-your-server\/\"><span class=\"avia_iconbox_title\">Try us for free!<\/span><\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brainstorming, a technique apparently so far, but so useful for a Project Manager. In the life of a project manager, in fact, creative thinking is required every day to solve problems. Steve Jobs himself underlined it with the phrase: &#8220;Creativity is nothing more than connecting things&#8221; In fact, many job descriptions for project managers specify &hellip; <a href=\"https:\/\/twproject.com\/blog\/brainstorming-project-management-creativity-service-projects-success\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brainstorming and Project management: creativity at the service of a project&#8217;s success&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":10382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_custom_body_class":"","_custom_post_class":"","footnotes":""},"categories":[1,58],"tags":[],"class_list":["post-10379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-project-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brainstorming and Project management: creativity at the service of a project&#039;s success - Twproject.com<\/title>\n<meta name=\"description\" content=\"Brainstorming, a technique apparently so far, but so useful for a Project Manager. 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